Loft Thirty One
Industry
Design-Build Studio
Location
Idaho, USA
Timeline
6 Weeks
Services
Portfolio Website • Video Integration • Lead Capture • Brand Positioning
The Problem
Loft Thirty One delivers end-to-end residential and commercial spaces coast to coast — but calling them an "interior design firm" undersold their owner-rep, procurement, and construction capabilities.
The Strategy
We built a bold portfolio experience around "We build sensational spaces" — video-led proof, process transparency, and a direct call-to-action for investors and homeowners ready to move.
The System
Award-winning design-build portfolio with The Crew, The Process, and The Proof sections — positioning LOFT as partner from day one, not just designers.
What We Built
Portfolio Experience
Video and project showcase for residential and commercial work.
Process Story
Concept, 3D, procurement, and execution narrative.
Lead Capture
Direct consultation routing for investment and forever-home projects.
The Impact
+47%
Consultation form submissions
2.8x
Avg. session duration
+33%
Commercial project inquiries