Mirzam Chocolate
Industry
Artisan E-Commerce
Location
Dubai, UAE
Timeline
10 Weeks
Services
Shopify E-Commerce • Brand Storytelling • Paid Media • Email Flows
The Problem
Mirzam needed a digital experience as rich as their bean-to-bar craft — one that could carry the Spice Route storytelling, drive UAE-wide e-commerce, and convert gift-season traffic without losing the premium feel.
The Strategy
We rebuilt the storefront around collection storytelling, streamlined checkout for UAE delivery, and layered Meta + Google Shopping campaigns tied to seasonal collections like Safeefa and Secret Spice Garden.
The System
Premium Shopify experience, collection-led merchandising, corporate gifting flows, and paid media connected to purchase revenue.
What We Built
Collection Commerce
Shop-by-story flows for gifting, UAE flavors, and single-origin bars.
Brand Storytelling
Factory-to-table narrative woven through product and about pages.
Paid Media Engine
Meta + Google campaigns synced to inventory and seasonal drops.
The Impact
+52%
Online revenue vs. prior year
4.8x
Blended ROAS on paid campaigns
+38%
Repeat purchase rate
Paid Media
Paid media that matched the craft
Channels
Meta Ads · Google Shopping · Instagram
Campaigns
Collection launches, gift-season retargeting, and UAE lookalike prospecting
4.8x
ROAS
$24K / quarter
Ad Spend
$18
CPA
Campaign Highlights
- Scaled Safeefa Collection drop with 6.2x ROAS in first 14 days
- Google Shopping feed optimization cut CPA 31% on bestsellers
- Retargeting flows recovered 22% of abandoned gift carts