YLEM
Industry
Luxury Watch Brand
Location
Switzerland
Timeline
12 Weeks
Services
Luxury Web Experience • Product Launch • Reservation System • Awwwards-Level UX
The Problem
YLEM — an independent Swiss watch brand launching its first model — needed a digital presence as refined and considered as the timepiece itself. Generic luxury templates would undermine the craftsmanship story.
The Strategy
Built in collaboration with après creative studio, we engineered a cinematic product narrative: fullscreen storytelling, micro-interactions on every detail, and a reservation flow that felt as intentional as the watch.
The System
Award-nominated launch site with product, about, and reserve journeys — typography-led, fullscreen, and conversion-ready for a limited first release.
What We Built
Launch Experience
Homepage and product page with video-led storytelling and premium pacing.
Reserve Flow
High-intent reservation journey for the first model drop.
Mobile Craft
Responsive layouts nominated on Awwwards for design and interaction quality.
The Impact
Awwwards
Site of the Day nominee
94%
Mobile engagement rate on product page
Sold out
First production run via reserve flow