Luxury Places
Industry
Luxury Real Estate
Location
Lake Geneva, Switzerland
Timeline
11 Weeks
Services
Property Portal • CRM Integration • Paid Media • Editorial Platform
The Problem
Luxury Places manages 150+ exceptional Swiss properties — lakeside villas, historic estates, equestrian homes — but needed a platform and ad strategy that matched the caliber of CHF 8M+ listings.
The Strategy
We built a categorized property portal (waterfront, historic, modern, equestrian), editorial journal integration, and Meta + LinkedIn campaigns targeting qualified international buyers on the Léman arc.
The System
Luxury property marketplace with visual production showcase, broker CRM handoff, and paid media driving qualified viewing requests.
What We Built
Property Portal
153+ listings with category filters and premium presentation.
Editorial Journal
Market insights and property features for authority and SEO.
Buyer Acquisition Ads
Meta + LinkedIn luxury targeting for international acquirers.
The Impact
+71%
Qualified viewing requests
6.1x
ROAS on luxury buyer campaigns
CHF 42M
Pipeline influenced in 6 months
Paid Media
Qualified buyers at scale
Channels
Meta Ads · LinkedIn Ads · Google Display
Campaigns
International luxury buyer targeting, property retargeting, and lakefront geo campaigns
6.1x
ROAS
$32K / quarter
Ad Spend
$186
CPA
Campaign Highlights
- LinkedIn campaigns delivered highest-value leads at CHF 890 CPL
- Waterfront property retargeting converted 12% of repeat visitors
- Meta lookalikes from closed deals cut CPA 38% vs. broad targeting