Palazzo Sogni
Industry
Experiential Luxury Hotel
Location
Florence, Italy
Timeline
9 Weeks
Services
Luxury Hospitality Web • Booking Integration • Paid Media • Visual Storytelling
The Problem
Palazzo Sogni is an experiential hotel steps from the Duomo — but their digital presence needed to match the frescoed suites, Segreto Restaurant, and dreamlike wellness rituals that define the stay.
The Strategy
We crafted an immersive booking experience around suite tiers (Heritage, Majestic, Charming), integrated inquiry flows, and Meta + Google Hotel campaigns targeting high-intent luxury travelers.
The System
Florence luxury hotel site with room storytelling, outlet showcase, and paid media driving direct bookings over OTA dependency.
What We Built
Suite Storytelling
Heritage, Majestic, and Collection suites with fresco narrative.
Experience Map
Segreto Restaurant, Hall of Wonders, and wellness rituals.
Direct Booking Ads
Meta + Google Hotel campaigns for international luxury travelers.
The Impact
+56%
Direct booking inquiries
5.2x
ROAS on hotel campaigns
-28%
OTA commission dependency
Paid Media
Direct bookings over OTAs
Channels
Meta Ads · Google Hotel Ads · Instagram
Campaigns
Luxury traveler prospecting, Duomo-area geo targeting, and suite retargeting
5.2x
ROAS
$18K / quarter
Ad Spend
$42
CPA
Campaign Highlights
- Heritage Suite campaigns drove 68% of direct booking value
- Instagram Reels cut cost-per-inquiry 44% vs. static ads
- Retargeting converted 19% of site visitors who viewed Majestic Suite